E-40, who last week released his twenty-seventh studio album entitled Rule of Thumb: Rule 1 via Sick-Wid-It Records, has dropped the official music video for the RobLo-produced “Off Dat Mob”.
The 23-track Rule of Thumb: Rule 1 features Too Short, Zoe Osama, Larry June, Stresmatic, B-Legit, and others along with production from frequent Rick Rock, ProHoeZak, DecadeZ, Benjamin Blapperson, P-Lo, Droop-E, DJ Daryl, Hallway Productionz, and more.
The Rule of Thumb album, a two-part release which will see 40-Water release another 23-track disc 2 for the album’s second disk, tentatively scheduled for January, is the first album that E-40 has released since he dropped the Too Short collaboration project Terms and Conditions project in December 2020, which preceded the two West Coast icons and pioneers’ appearance on VERZUZ.