Money B, longtime member of Digital Underground, dropped the music video for “Run It Up!,” an energetic anthem in celebration of the San Francisco 49ers.
The footage is packed with vivid imagery of 49ers iconography—helmets, red and gold banners, stadium cut‑ins, and fans rallying across the city. Throughout, Money B raps over an uptempo beat, urging unity among supporters and positioning “Run It Up!” as a rallying cry for the season. The video cuts between live crowd shots and performance sequences staged in front of urban backdrops.
Money B has remained active in solo releases and multimedia ventures, often revisiting Bay Area cultural themes. With “Run It Up!,” he merges team loyalty with regional pride, injecting fresh energy into the intersection of sports and music. Early audience reactions on social media highlight how 49ers fans are embracing the track as part of their game day rituals.
As the 2025 NFL season unfolds, “Run It Up!” may well find itself echoing from stadiums, fan zones, and city streets—serving as both anthem and communal bridge between culture, sport, and local identity.