As part of its confidence-boosting "Do What Makes You Ding" campaign, ORBIT gum, proudly part of Mars, tapped into the trendy reemergence of roller skating by dropping limited edition "Roller Ding" skate kits and providing financial support for skate community initiatives. The brand's refreshed motto of "Do What Makes You Ding" aims to encourage people to do what they love, … [Read more...] about Orbit Gum Embraces Roller Skating Trend Through Limited-Edition Roller Skate Customization Kits & Community Funding