Lench Mob Records, in collaboration with Hitmaker and Monster Energy, has announced an unprecedented opportunity for hip-hop fans worldwide. Ice Cube, the pioneering rapper, entertainment mogul, and multi-platinum artist, is launching the “It’s My Ego 3Mix” Fan Appreciation Contest, allowing aspiring artists to submit a verse for a new version of his E-A-Ski produced hit track. The winner will join Ice Cube and Scarface on the official release, a rare chance to be featured alongside two of the genre’s most respected voices.
The contest is open to artists across the globe, with submissions accepted at itsmyego3mix.com until March 24, 2025. This initiative continues Ice Cube’s long-standing connection to the streets and the culture that shaped him, offering an artist the kind of break that defined his own rise from South Central Los Angeles to hip-hop’s upper echelon.
“Hip-hop has always been about giving a voice to the people, and this contest is a chance for a fan to step up, share their story, and be part of something iconic,” said Ice Cube.
Tony Draper, a key industry figure and mastermind behind the project, emphasized the contest’s significance: “This project is all about honoring Ice Cube’s day-one fans while making space for new talent. With ‘It’s My Ego 3Mix,’ featuring Mr. Scarface and a new verse from The West Coast Don himself, Cube is bridging generations with the same passion and authenticity that define his legacy.”
Scarface’s involvement elevates the project further. As a founding member of the Geto Boys, his gritty lyricism on tracks like “Never Seen a Man Die” and “On My Block” helped shape hip-hop’s golden era. His collaboration with Ice Cube underscores the contest’s weight, offering the winner a place alongside two of the most impactful voices in rap history.
Ice Cube’s latest album, Man Down, has already made waves, securing a Top 10 spot across multiple Billboard charts. Tracks like “It’s My Ego” reaffirm his ability to evolve without compromising the raw energy that launched his career. From his early days in N.W.A. to his solo classics “It Was a Good Day” and “Check Yo Self,” Cube’s influence extends far beyond music, spanning film, business, and cultural movements.
This contest is more than just a feature opportunity—it’s a moment for hip-hop to embrace the next generation while celebrating the legends who built it. Fans and aspiring artists can find full contest details and submit their entries at itsmyego3mix.com.