Shaquille O’Neal Drops ‘You Can’t Stop The Reign’ On Digital Streaming Featuring Nas, Notorious B.I.G., Jay-Z, DJ Quik, Rakim, Mobb Deep + More

Former NBA superstar Shaquille O’Neal and Jersey Legend Productions have joined forces to revive the iconic tracks from Shaq’s renowned hip-hop album, You Can’t Stop The Reign, originally launched in 1996 under O’Neal’s TWisM record label during his prime in the NBA. The album featured collaborations with some of the era’s most influential emcees, such as The Notorious B.I.G, Jay-Z, Mobb Deep, and Rakim, along with guest appearances from Bobby Brown, DJ Quik, and Ralph Tresvant, among others. Of special note is the debut inclusion of the never-before-released original version of “No Love Lost,” featuring both Nas and Jay-Z.

The title track of the album, paying homage to Shaq’s success both on the basketball court and in the music industry and celebrating the talent of B.I.G., soared to the top of the Billboard Top 100 in the Hip-Hop/R&B Airplays category. Fans can now enjoy the complete You Can’t Stop The Reign album on all digital streaming platforms, marking the first time it is widely available. However, one notable absence from the tracklist is the Dr. Dre-produced song “That’s Gangsta.”

During a recent episode of The Big Podcast, Shaquille O’Neal shared a compelling anecdote revealing the influence of Ice Cube on a pivotal musical decision. The four-time NBA champion recounted a studio session with Dr. Dre, where they worked on a track titled “That’s Gangsta,” showcasing a different facet of Shaq’s musical artistry. Despite his belief in the song, Cube intervened upon hearing it, swiftly halting its release. Cube emphasized that Shaq’s identity as a Lakers icon and beloved public figure transcended gangsta rap themes, guiding the decision to maintain his wholesome image in the public eye.