Snoop Dogg & 19 Crimes Release New Beverage: Cali Cocktails

Following the Gin & Juice beverage team-up with Dr. Dre earlier this year, music & entertainment icon and business mogul Snoop Dogg has now introduced a new twist in the Ready-to-Drink (RTD) sector with the debut of Cali Cocktails. In a creative alliance with the wine label 19 Crimes, this innovative beverage draws its essence from Snoop’s relaxed California vibe. The launch features two invigorating flavors: the fiery Smokin’ Strawberry Margarita and the zesty Long Beach Lemonade.

Cali Cocktails stands out with its agave wine base, offering a top-notch drink experience perfect for the summer. Both varieties come with a light fizz, delivering robust yet invigorating tastes in a popular, handy canned design.

Kris Ann Brady, Vice President of Marketing at 19 Crimes, expressed excitement about the ongoing collaboration with Snoop Dogg, noting the brand’s history of challenging conventional wine norms. With Snoop, they aim to revolutionize the RTD category. Recognizing a gap in the market, Snoop introduced a bolder RTD option with a 9% alcohol by volume (ABV), aligning with the rising trend of canned cocktails, especially for consumers seeking convenience.

“We’re thrilled to continue our partnership with Snoop Dogg and celebrate another hot product launch,” explains Brady. “19 Crimes has always pushed the boundaries of traditional wine culture, and together with Snoop, we’re ready to disrupt the RTD space.” 

As temperatures rise and social gatherings become frequent, Cali Cocktails offer a flavorful addition to summer festivities, from casual backyard gatherings to vibrant concerts. Snoop Dogg remarked on the careful crafting of the product, emphasizing its timely release. For him, California is more than a place; it’s a mindset that he seeks to honor with his latest venture. He extends an invitation to celebrate with Cali Cocktails in California or beyond.

“It took a while to perfect this one, but it’s just on time. California has always been home, so it only made sense to celebrate that California state of mind as my next ‘Cali’ creation. To everyone doing their thing, in Cali, or elsewhere, this toast is for you. This coast is for you, ” Snoop Dogg said in a statement.

This new venture marks Snoop Dogg’s fifth collaboration with 19 Crimes, expanding his successful line of California-inspired wines, which includes Snoop Cali Red, Cali Rosé, Cali Gold, and Cali Blanc. So, raise a glass and “toast to the coast” with Cali Cocktails!