Snoop Dogg & Dr. Dre’s ‘Gin & Juice’ Brand Sponsoring College Football’s Arizona Bowl Game

Snoop Dogg is set to inject a dose of excitement into college football – with a twist of “gin and juice”. The rap legend is making his mark in the bowl sponsorship arena, as the Arizona Bowl will now be known as the Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop.

Officially launched in February, Gin & Juice By Dre and Snoop pays homage to the iconic song featuring Dr. Dre from Snoop’s acclaimed 1993 album Doggystyle. This groundbreaking collaboration marks the first instance of an NCAA-sanctioned bowl game being presented by an alcohol product.

In a social media video, Snoop expressed his enthusiasm for returning college football to its core values. “It’s time to rekindle the essence of college football – focusing on the colleges, the players, the competition, the community, the fan experience, and the pageantry,” he declared. “I am ready to revive the spirit of college football and bring back the juice.”

The game, previously known as the Barstool Sports Arizona Bowl, features teams from the Mountain West Conference and Mid-American Conference battling it out at Arizona Stadium in Tucson, the home of the Arizona Wildcats. According to bowl organizers, the partnership with Snoop is a multi-year sponsorship facilitated by Playfly Sports, the game’s consulting partners.

Kym Adair, the executive director of the Arizona Bowl, expressed excitement about the groundbreaking collaboration. “We are thrilled about our innovative partnership with Snoop and Gin & Juice By Dre and Snoop,” Adair stated. “This year, the Arizona Bowl is merging sports, libations, and entertainment into a singular bowl game, reshaping the concept of brand partnerships in the NCAA.”

Snoop’s involvement in football extends beyond this sponsorship, including the establishment of the Snoop Youth Football League in 2005. He has been a familiar figure at Southern California games and has a personal connection to the sport, as his son Cordell Broadus was a member of the UCLA football team before stepping away.

In addition to the game itself, a special “SNOOPER Bowl” will feature top California and Arizona youth football teams competing against each other. The Arizona Bowl is scheduled to take place on December 28 at 2:30 p.m. MT, promising a unique and unforgettable experience for fans and participants alike.