E-40 Drops Jae Synth-Directed “Lift It” Music Video Featuring Ladybug Mecca Of Digable Planets

Legendary rapper and entrepreneur E-40 just dropped the music video for his track “Lift It” off his latest project, Rule of Thumb: Rule 1. The music video to the Rick Rock-produced track is directed by Jae Synth and features Ladybug Mecca of Digable Planets.

Last week, 40 dropped the music video for the RobLo-produced “Off Dat Mob”, another Jae Synth-directed visual.

The 23-track Rule of Thumb: Rule 1 features Too ShortZoe OsamaLarry JuneStresmaticB-Legit, and others along with production from Rick RockProHoeZakDecadeZ, Benjamin BlappersonP-Lo, Droop-E, DJ Daryl, Hallway Productionz, and more.

The Rule of Thumb album is a two-part release that will see 40-Water release another 23-track disc 2 for the album’s second disk, tentatively scheduled for January.