Yesterday, New York City Mayor Eric Adams officially celebrated the extraordinary life achievements and contributions of the iconic RUN-DMC with a proclamation marking, August 9, as “RUN-DMC Day.”
Coinciding with Run-DMC’s August 11 return to headline the 50th Anniversary of Hip-Hop Concert, the RUN-DMC Pop-Up Celebration, presented by Adidas Originals, paid homage to their success as timeless icons who have authentically embodied the Originals brand and championed Superstars throughout their career.
“Adidas Originals is intricately woven into the fabric of Hip Hop culture,” said Adidas NAM President Rupert Campbell. “As a brand that embodies authentic creativity, we are so proud that we brought the Superstar to RUN-DMC and they brought it to the world.”
Guests enjoyed tunes from renowned hip-hop figure DJ Skratchbastid in addition to appearances from Rev Run and DMC themselves as they took in the immersive gallery space. The pop-up also gave guests access to merchandise from Barriers Worldwide and the Crate NY, in addition to other Run-DMC novelty items.