Snoop Dogg and Death Row Records have brought the iconic record label’s catalog to TikTok through SoundOn, the all-in-one distribution platform for music creators, with a playlist of Death Row’s greatest hits, available for creators to use in their videos, which is in advance of its wider release coming next week.
Beginning this past Sunday, and continuing on for the rest of the week, TikTok is the exclusive home of the Death Row catalog. TikTok creators are able to choose from the label’s classic recordings, including songs from legendary, multi-Platinum-selling albums like Snoop Dogg’s Doggystyle and The Doggfather, The Dogg Pound‘s Dogg Food, and the Above The Rim soundtrack, plus tracks from legendary artists like 2Pac, Nate Dogg, Kurupt, The Lady Of Rage, and more. The new partnership between Death Row and TikTok marks the label’s first official online release since its removal from streaming services in early 2022.
“Since I took Death Row off streaming almost a year ago not a day goes by without people asking me to put it back up.” says Snoop Dogg in a statement. “As the Super Bowl rolled around, I knew fans would be looking for the music from our iconic performance in 2022, so I wanted to reintroduce the most historic catalog to the people. I reached out to the folks at TikTok to make more history…enjoy ya’ll…and for all the fans that are wondering Death Row Records catalog will be back on streaming services real soon.”
Death Row Records became one of hip-hop’s most important and influential labels while defining West Coast rap with its game-changing G-funk sound, spearheaded by Dr. Dre. The label produced and distributed some of the greatest albums in music history including Dr. Dre’s The Chronic, Snoop Dogg’s Doggystyle, and 2Pac’s All Eyez On Me. Last year, Snoop Dogg acquired the Death Row catalog, placing the essential catalog under the care of one of its most important architects.