FLO Drops New Meekz and Frost-Directed Music Video “Losing You”

London-based girl group FLO released their new song “Losing You” today for fans this holiday season.

“It’s fitting that ‘Losing You’ is being released this time of the year as it’s all about going through a loss but somehow being comforted by it. It reminds you of how content you are by yourself and finding that cheerful spirit during a tough time,” says FLO on the track.

British R&B girl group has made history in the past month by becoming the first group to ever win the prestigious BRIT Rising Star Award, following in the footsteps of global superstars including Adele and Sam Smith. FLO has become the most hotly tipped British and US music act this year, shortlisted for the BBC Sound Of 2023, nominated for Best Newcomer at the MOBOs, and making their sublime debut TV Awards performance, as well as winning cult platform No Signal’s Yearbook Top Of The Class accolade, breaking records with thousands of votes. 

FLO’s debut single “Cardboard Box” has now amassed over 40M global streams, with their debut EP The Lead reaching 100M streams to date. But at the heart of FLO are three ambitious young women – 20-year-olds Renée and Jorja and 21-year-old Stella – whose immaculate three-part harmonies, contemporary take on 00s R&B and era-defining music videos have connected with hundreds of thousands of R&B fans globally.

Wanting to thank fans for their unparalleled support this year, FLO release “Losing You” this holiday season, an R&B slow jam that showcases three voices so connected with each other and their growth as the most remarkable vocalists coming out in the music scene. With a video directed by Meekz and Frost (Pa Salieu, Headie One, SK), “Losing You” is a beautiful love letter to 2022, ending FLO’s astonishing debut year and signaling the start of a global superstar girl group. 

Nine months ago, FLO released their debut single “Cardboard Box,” which catapulted them into the collective consciousness and won them fans from R&B and hip-hop luminaries such as Brandy, JoJo, SZA, Victoria Monét and Missy Elliott.

Having been in the studio with legendary producer Darkchild (Destiny’s Child, Michael Jackson, H.E.R) recently and receiving a tweet from Stormzy saying he was “ready when you are” to collaborate, FLO is building a global family of high-profile fans and artists. 

FLO released their debut EP The Lead at the height of summer in 2022 to critical acclaim, which sparked a cultural conversation about the future of British R&B. 

Check out the new “Losing You” single from FLO below: