WME has signed entertainment icon, legendary rapper, singer, songwriter, producer, media personality, actor, and entrepreneur Snoop Dogg in all areas.
An entertainment industry mogul, Snoop Dogg has reigned for three decades as an unparalleled force who has raised the bar as an entertainer and globally recognized innovator. Snoop has released 20 studio albums, sold over 40 million albums worldwide, reached number 1 countless times on the Billboard charts internationally, and received 20 GRAMMY nominations. In 2022, Snoop won a Primetime Emmy Award for his performance in the Pepsi Super Bowl LVI Halftime Show.
This year, Snoop acquired and became owner of Death Row Records which has been home to some of the most historic names in hip hop, including Dr. Dre and 2Pac, and was Snoop’s debut record label. At Death Row, Snoop is handling all label and catalog related business in music, film, apparel, and merchandise while also signing new artists and re-releasing Death Row legacy music. He is also in development for a Death Row television series. Snoop recently served as Executive Creative and Strategic Advisor at Def Jam where he focused on A&R and creative development.
“WME is the only place that can handle the career I’ve built and grow it even further,” Snoop said. “I look forward to gettin’ it with the WME team to continue innovating across music, film, TV, business, and digital and break barriers across entertainment.”
In addition to his extensive work in music, Snoop has made his mark in television and film as an actor, producer, and media personality. He has had numerous partnership deals with major studios and networks including TBS, Netflix, VH1 and more. Under Death Row Pictures, Snoop is producing film projects including MGM’s The Underdoggs with Kenya Barris which he’ll also star in. This past year, Snoop also starred in Day Shift with Jamie Foxx which reached number 1 on the Netflix movie charts and he also launched a children’s show on YouTube named Doggyland.
Snoop’s previous accolades include Executive Producer for Emmy Award-winning documentary When Claude Got Shot, an Emmy nomination for his role as Executive Producer and co-host of VH1’s hit show Martha & Snoop’s Potluck Dinner, Executive Producer of MTV’s Mary + Jane, Executive Producer and Host of TNT’s game show Joker’s Wild, and Executive Producer of acclaimed Netflix’s show Coach Snoop.
His filmography includes hundreds of credits including standout roles in classic films (Training Day, Half Baked, Soul Plane, Dolemite Is My Name) and countless appearances on television including The Simpsons, Brothers, and The Bernie Mac Show. In 2019, Snoop was recognized with a star on the Hollywood Walk of Fame and has also been inducted into the celebrity wing of the WWE Hall of Fame.
Snoop is the ultimate multi-hyphenate entrepreneur with business ventures spanning entertainment, esports, fashion, food and beverage, cannabis, Web3, and tech industries. He serves on the Board of Directors for FaZe Clan, Inc. This past year, Snoop also continued to innovate and lead the way in Web3 with multiple ventures in NFTs, including Dr. Bombay, his NFT from Bored Ape Yacht Club collection, and with his partnership with Gala Games where he broke records with his album BODR (Bacc on Death Row) and exclusive content which was released on the blockchain on the new Gala Music and Gala Games store.
Earlier this year, Snoop also opened up a storefront, Snoop Dogg’s Clothing, in Inglewood, CA, which features exclusive merchandise from his clothing collections. In early 2023, a Snoop-curated Funko store will be opening in the same plaza next to Snoop Dogg’s Clothing Store. Snoop launched Broadus Foods, a family-owned food product company, with a mission to make a difference in the lives of families and communities.
Snoop also has a long legacy of philanthropic works, including the Snoop Youth Football League, a non-profit organization providing opportunities for inner-city children to participate in youth football and cheer. The SYFL serves children between the ages of five and 13, teaching them the values of teamwork, good sportsmanship, discipline, and self-respect, while also stressing the importance of academics. In 2017, the SYFL added the Snoop Special Stars Football and Cheer division serving all special needs children and young adults (5-18+) with physical and intellectual disabilities.
WME will collaborate with Snoop and leverage the Endeavor network to further his work across all these portfolios.