E-40 Drops “It’s Hard Not To” Video Featuring Sada Baby Off Upcoming ‘Rule Of Thumb” Album

E-40 just dropped his new Heavy On The Grind Entertainment/Virgin Music single “It’s Hard Not To”, featuring Sada Baby and produced by Deca, from his forthcoming album, Rule of Thumb.

Rule of Thumb will be the first album that E-40 has released since he dropped the Too Short collaboration project Terms and Conditions project in December 2020, which preceded the two west coast icons and pioneers appearance on VERZUZ.

Check out the Jae Synth-directed video from E-40 & Sada Baby below: