• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar

Chad Kiser

Conversations With Chad

  • Home
  • News
  • Features
  • Interviews
  • Contact Us
  • About

Snoop Dogg Goes Beyond the Bottle in New Augmented Reality Experience for 19 Crimes “Snoop Cali Red”

November 23, 2020 By Chad Kiser

Following the wildly successful augmented reality (AR) wine label experience for the launch of Snoop Cali Red, 19 Crimes is proud to announce its newest iteration, “Ask the Doggfather,” once again starring entertainment icon Snoop Dogg. Created by augmented reality studio Tactic, in collaboration with agency Cashmere and award-winning software company 8th Wall, the latest 19 Crimes experience gives users the chance to pose life’s burning questions to the Doggfather himself.

“Ask the Doggfather” marks an evolution of the “Living Wine Labels” AR series, the first experience activated by a wine label using 8th Wall technology — a software that makes it possible to build interactive web-based augmented reality (WebAR) that works on any smartphone without an app. Users simply go to askthedoggfather.com on a mobile device and scan any bottle of Snoop Cali Red. From there, ask a question and Snoop will appear in miniature holographic form to offer wisdom with a touch of his signature swagger.

To bring the experience to life, Snoop was captured on green screen, largely overcoming the restrictions and production constraints in California during the pandemic. On set, Snoop made sure that his dialog was authentic, at times improvising to help give the AR experience some extra flavor. Tactic and their technology partners were invaluable in the process. Tactic chose 8th Wall because their augmented reality development platform was the first to support cylindrical- and conical-shaped image targets that can be activated in a mobile browser. The technology provides a frictionless experience to end users, which is key to attaining the widest reach possible for nearly 3 billion smartphones across both iOS and Android devices.

A picture containing indoor, bottle, table, foodDescription automatically generated

Snoop Dogg Goes Beyond the Bottle in New Augmented Reality Experience for 19 Crimes’ Snoop Cali Red 

John Wardley, TWE Marketing Vice President, Americas, explains “19 Crimes was the first wine to bring an AR experience to consumers — so it’s appropriate that the brand raises the bar again with ‘Ask the Doggfather.’ This is truly a next level AR experience, which could only come to life through our partnership with Snoop. Instead of a face talking off the bottle, Snoop now jumps right off the bottle and answers any questions his fans would like to ask. It’s a magical experience, and just in time for the holidays.”

“Snoop is overjoyed with the success of his Cali Red Wine and is excited to continue to work in collaboration with Treasury Wine Estates to innovate. The ‘Ask the Doggfather’ AR launch is the next step in this journey and he can’t wait to share this project with his fans and help spread some holiday cheer!” says Nick Adler, Snoop’s Manager.

“Ask the Doggfather” is available now at askthedoggfather.com on all mobile devices, with key visuals available for download here. Additional AR experiences for the full 19 Crimes line are available using the Living Wine Labels application available in the mobile app store. Snoop Cali Red (SRP: $12) is available nationwide and more information is available on the 19 Crimes website, 19crimes.com. 

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

Filed Under: Latest News Tagged With: 19 Crimes, Cali Red, Snoop Dogg

Primary Sidebar

In Rotation Mix

  1. Fast Ones (ft. The D.O.C.) Codefendents
  2. Ghetto Gutter Mount Westmore
  3. King Of Chevys (ft. DJ Battlecat) Mack 10
  4. Fresh Out The Water DJ Muggs, Meyhem Lauren, Madlib
  5. Layin Next To Me Jane Handcock
  6. Motto Mount Westmore
  7. All Nite Big V of Nappy Roots
  8. I Admire You Rick Rock
  9. Playaz Circle (ft. Chuck D, Ice-T, Sleep of Oldominion & R.A. The Rugged Man) Rappin' 4-Tay
  10. Slippin' Dezzy Hollow

New Music

New Music Videos

Chad Music Exclusives

  1. Get It (Detox Unreleased) Dr. Dre 3:46
  2. Carol ("Truthfully Speaking" unreleased) (Prod. Dr. Dre) Truth Hurts 5:24
  3. Gotta Believe ("Truthfully Speaking" unreleased) (prod. Dr. Dre) Truth Hurts 3:19
  4. 12 Steps To Recovery (Detox Unreleased) Dr. Dre 3:26
  5. Could’ve Been You (ft. 50 Cent & R. Kelly) (Detox Unreleased) Dr. Dre 4:00

Recent News

Codefendents Release Debut Album, ‘This Is Crime Wave’ Featuring The D.O.C., Stacy Dee, Onry Ozzborn & Get Dead Via Bottles To The Ground

Red Bull Launches New Home For Hip-Hop ‘Red Bull 1520’; Drops New Series With Coast Contra, Westside Boogie + More

DJ Quik Prepping New Single “Class”, Album Dropping In May

Studio Sessions: Xzibit & Suga Free Hit The Studio For ‘King Maker’

Hallway Productionz Duo Teak & Dee Underdue Producing Upcoming ‘Chicken Hill Project II’ Featuring E-40, WC, Richie Rich, C-Bo, Mozzy + More

Daz Dillinger & Lil Eazy-E Drop ‘The Legacy’ Featuring RBX, Kokane, Kid Capri, Tha Chill, Dae One + More

DJ Battlecat Discusses Producer vs. Artist Importance, Michael Jackson Rapping & Beatboxing, Developing His Signature Clap Sound + More On The Dub C & CJ Mac Show

Coolio’s Estate Drops “Tag You It” Music Video Featuring Too Short & DJ Wino Off Forthcoming Posthumous Album ‘Long Live Coolio’

Mathematics Of Wu-Tang Clan Releases Episode 2 From New Short Film ‘100 Miles From Home’

Big Mfn Jada Drops New “Don’t Play With It (Freestyle)” Via Guest Check Ent / Filthy Gwuap Cartel

Donald Glover Presents ‘Swarm’ Original Music Inspired By The Prime Video Series

Navy Blue Shares Major Label Debut Single “Chosen” Via Def Jam Recordings

Isley Brothers Discuss Inspiration Behind “Fight The Power”, Creating Classic Music & Share Stories Of Stevie Wonder, Michael Jackson, The Beatles + More On Drink Champs

Coolio Estate To Release Posthumous Album ‘Long Live Coolio’ Featuring Too Short, DJ Wino & Treach Of Naughty By Nature

Tha Chill Preps New “Knoc Knoc” Single Featuring Mofak

Blxst Releases ‘Just For Clarity 2’ EP Featuring Roddy Ricch, Larry June, Terrace Martin & Mustard

Kokane Announces New “Billie Ocean” Collab Album With Jay Worthy; Shares Preview Of Jake One-Produced Single “Powda Ya Nose”

Royce 5’9” Debuts “The Heaven Experience”: New EP & Virtual World For Fans & Artists

DJ Quik Shares Stories On 2Pac, Snoop Dogg, Prince, Explains Impact Of N.W.A, Reflects On His Career, Growing Up In Compton + More On All The Smoke Podcast

Mack 10 Discusses Fallout With Ice Cube, Cash Money Records, Almost Signing Snoop Dogg To Hoo-Bangin’, Making New Music + More On The Bootleg Kev Podcast

Snoop Dogg Restores Death Row Records Iconic Catalog To Streaming Services

Codefendants & The D.O.C. Collab For New “Fast Ones” Video

Snoop Dogg Partners With Ex-Apple Music Exec Larry Jackson To Release New Music & Death Row Records Catalog

DJ Cassidy Takes “Pass The Mic” Television Series On Tour In Partnership With Black Promoters Collective

House Of Iona/RCA Records Release “Elvis (Original Motion Picture Soundtrack) Deluxe Edition” Album

Chad Kiser Mixtape Vol I

  1. 1. World Fluctuation (Prod. Erotic D) Big Mike 2:21
  2. 2. Cant Even Handle The Truth (Unreleased) (Prod. Dr. Dre) Truth Hurts 4:05
  3. 3. Out oF Control (Prod. No Tag The Producer) The Luniz 3:26
  4. 4. Sticky The Pimp (Unreleased) (Prod. Bud'da) Sticky Fingaz 3:56
  5. 5. Just Been Done (Unreleased) (Prod. Bud'da) MC Lyte 3:59
  6. 6. Pussy Beater (Prod. Erotic D) Erotic-D 3:39
  7. 7. Smell Like Money (Prod. No Tag The Producer) Clyde Carson ft. Flacko Slim & Aaron Lee 3:47
  8. 8. All Mine (Unreleased) Truth Hurts ft. Safia Flowers 3:42
  9. 9. Chrome & Paint (OG Mix) (Prod. Bud'da) Ice Cube ft. WC 4:05
  10. 10. Comes and Goes (Prod. Erotic D) Erotic-D ft. Sean "Barney Rubble" Thomas 2:40
  11. 11. Carol (Unreleased) (Prod. Dr. Dre) Truth Hurts 5:24
  12. 12. It's OK (Prod. Nitro) Big V (Of Nappy Roots) 3:59

Archives

Chad Kiser 2018 All Rights Reserved