Shawn ‘Jay-Z’ Carter Announces Launch of “Monogram” Cannabis Line

MONOGRAM marks first cannabis product collaboration between Mr. Carter and Caliva since he was named Chief Brand Strategist of the company in 2019

Today, Shawn ‘JAY-Z’ Carter offered an initial glimpse into the world of his upcoming cannabis line, MONOGRAM, with the debut of and the brand’s Instagram @MONOGRAMCOMPANY. 

With its careful strain selection, meticulous cultivation practices and uncompromising quality, MONOGRAM seeks to redefine what cannabis means to consumers today. In an effort to provide a more tailored customer experience, the brand will also launch through a best in class e-commerce platform dedicated exclusively to its singular product line.

MONOGRAM is the maiden brand born out of the entrepreneur’s partnership with Caliva, the largest vertically-integrated cannabis company in California, with whom Mr. Carter joined forces as Chief Brand Strategist in July 2019.

For updates on the product line’s imminent drop, watch and @MONOGRAMCOMPANY.