Snoop Dogg and 19 Crimes are launching their newest wine: Snoop Cali Rosé. A blend of Grenache and Zinfandel, Snoop Cali Rosé breaks the rules of typical rosé culture with a touch of Cali-behavior and Snoop’s iconic West Coast Style. The easy drinking wine encourages imbibers to raise a glass and celebrate life’s greatest wins the way the Doggfather does, with no rules attached – “This is How We Rosé.” The first California rosé for the brand and second collaboration with the hip-hop icon, Snoop Cali Rosé continues to cast a contemporary lens on 19 Crimes, a line of wines inspired by the convicts turned colonists that built Australia.
Snoop explains his excitement, “We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink. I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”
19 Crimes Snoop Cali Rosé arrives on the heels of Snoop Dogg and 19 Crimes’ first collaboration, Snoop Cali Red, the number one selling wine innovation of 2020. In addition to debuting the multi-year partnership with the entertainment icon, Snoop Cali Red showcased a new, boundary-pushing AR experience, “Ask the Doggfather,” that gives imbibers the opportunity to talk to Snoop Dogg directly. Snoop Cali Rosé launches with the same “Ask the Doggfather” experience, giving fans even more opportunities to ask Snoop life’s most pressing questions. Fans simply go to askthedoggfather.com on a mobile device and scan the bottle’s label. From there, ask a question and Snoop will appear in miniature holographic form ready to offer words of wisdom with a touch of signature swagger.
John Wardley, TWE Marketing Vice President Americas, shared more about the success of the 19 Crimes partnership, “Snoop has been a dream collaborator that has taken 19 Crimes Snoop Cali Red to the top of the charts as the #1 Wine Innovation of 2020. We can’t wait for this second release to hit our loyal 19 Crimes fan base and see how they Rosé with Snoop Cali Rosé. This is 19 Crimes’ first California rosé and we are already seeing high demand from our retail partners to get it in store as soon as we possibly can.”